What Happens to Your SEO When You Switch Website Platforms?

Switching your website to a new platform can be a nerve-wracking experience, especially when you consider the potential impact on your search engine rankings. But should you worry about losing the SEO progress you've already made?

The short answer is no, as long as you handle the switch carefully.

When you transfer your website from one platform to another—whether it’s from Squarespace to Showit or any other platforms—you might be concerned about dropping in rankings. The good news is that if you keep everything consistent and execute a solid transfer, the impact on your SEO should be minimal.

For example, we had a client who transitioned from Squarespace to Showit. Initially, they saw a minor drop in their rankings, losing just two spots. However, they quickly regained their position once the switch was complete. This scenario illustrates that if you switch platforms and do it correctly, you shouldn’t see a significant decline in your search engine rankings.

Key Takeaways:

• Consistency is Key: Ensure that the content, structure, and meta details remain as consistent as possible during the transition (e.g., yourwebsite.com/this-page should still be yourwebsite.com/this-page when you switch over to the new site). 
• Expect Minor Fluctuations: A slight drop in rankings may happen temporarily, but if everything is done correctly, it should bounce back.
• Correct Execution Matters: Properly managing the transfer process is crucial to maintaining your SEO performance 

In conclusion, switching platforms doesn’t have to mean losing your hard-earned SEO rankings. By handling the transition with care, you can ensure that your website continues to perform well in search engine results.

If you're looking to switch platforms and either maintain rankings or boost them contact us for help by completing the contact form.